BRAND DESIGN AHEEHA
For this project, we were challenged to create a new brand with well-thought out brand identity and packaging across 3 variations.
The “aheeha” brand is a line of toothpaste which targets young children.
Work is being displayed at school
THE TEAM
Teammates: Crystal Xiong
Package rendering: Simon Su
BRAND IDENTITY
- Energetic
- Inventive
- Simple
BRAND NAME CONCEPT
While we were deciding on the brand name, we were reaching for something creative, simple, and child-friendly. Therefore, the name "aheeha" pops out!
When you read each packaging, the sound you make when pronouncing the 2-letter-word refers to a specific specialty among the SKUs of the toothpaste.
"ah" = tooth decay I "ee" = clean teeth I "ha" = fresh breath
