CANDY LU

PACKAGE DESIGN    SNACK SERIES 朕宅

We created a new brand series called “朕宅” that focus on providing fast and convenient “snack food” for young consumers, such as sausage, popcorn chicken, and fried chicken.

The goal while designing was to create a package that’s playful, young, and different from competitive market products. Since it was planned to launch in Chinese supermarkets, Chinese character was the main text to use.

Chef Wang

Chef Wang is one of Toronto Fresh Food's brands with a focus on the Asian market. 

The brand has launched a number of products, among which are ready-to-eat Asian bowls, frozen hot pot meatloaf, sausages, chicken wings, meat skewers and more.

Using Format