PACKAGE DESIGN SWISS NATURAL
For this project, we were challenged to rebrand a product that targets a specific audience group. In this cast, our team chose to look at Baby Boomers.
We realized this user group has an underestimated consuming and buying ability. In addition, the products that this age group is using are less consumer friendly in our opinion.
A great example of one product category is Vitamin supplies, which the lack of readability and is often one of the biggest issues.
Work is being displayed at school
THE TEAM
Teammates: Vivien Lee, Crystal Xiong
3d example rendering: Simon Su
Real mockup: Vivien Lee, Yongxian Lu
