CANDY LU

THESIS PROJECT   OT&P - OPEN TALK AND PROTECT

Studies show that parents are the first educators when it comes to teaching their children about health and sexuality. However, many parents are not adequately participating in their children’s sexual education due to several reasons, including fear of distancing of relationship, lack of knowledge and negative attitudes towards sexuality. 

OT&P (open, talk and protect) is a campaign created to inspire and encourage parents to actively participate in their children’s sexual education. 

The project utilizes a series of interactive projects that aim to reflect the importance of parents’ participation along with a comprehensive set of resources that parents can use as a guided tool to communicate with their children.

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When Your Kids Ask You Where Do I Come From And You Said...

This series of posters humorously uses Q&A style conversations to depict the avoidance attitude of sexual education from the parents. They intend to remind that it's incorrect to respond this way on such topic.

Message Wall

The goal of this message wall is to have audiences to open-up and share their opinion about sex-ed experience by writing personal stories on sticky notes and stick them on the said message wall. By doing so, the project would start a conversation about this topic.

The Condom Package Story

The "Condom Package Story" intends to share stories of young adults' experience on whether they learned sex-ed from their parents. It is a reflection on such demographic's desire for sex-ed and parents' participation. Moreover, the project is to encourage young parents to open-up on the topic.

Pamphlet

The Pamphlets is a take away with simple tutorials on how parents can communicate with their children about sexual education. Moreover, it is a platform that provides resources that parents can reach out for more related information on such topic.

GradEx Mockup

The "Apple"

The "Apple" video is an ironic and exaggerated point of view of some parents' reactions toward sexual education. The goal is to inspire parents to rethink what's sexual education and what's a better way of letting their children perceived it.

Using Format